IESSI

IESSI brand image
IESSI logo

Iessi is about redefining the aperitivo moment without alcohol. A fully non alcoholic aperitivo inspired by Italian tradition, it delivers the same sense of ritual, flavour, and occasion, just in a more modern, alcohol free way.

Bitterness, Rebalanced

Iessi captures the essence of aperitivo through a careful balance of bitterness, citrus, and botanical depth. Bright, refreshing, and slightly complex, it mirrors the structure of classic aperitivo drinks while remaining completely alcohol free. It is familiar, but reworked for how people drink now.

Built on Botanicals

A blend of natural extracts and botanicals sits at the heart of Iessi, creating a layered and aromatic profile. Each element is designed to contribute to the overall experience, delivering a drink that feels complete rather than reduced.

The Ritual, Reimagined

Iessi is designed for the aperitivo moment, early evening, social, and relaxed. Served long with soda, over ice, or in simple mixed drinks, it keeps the ritual intact while opening it up to those choosing not to drink alcohol.

La Selezione

At Altered State, we stock two expressions: Aperitivo 70cl, the core liquid designed for mixing and longer serves, and Il Frizzante 180cl, a sparkling, ready to drink version that brings added lift and freshness to the experience.

A Modern Italian Identity

While inspired by tradition, Iessi feels contemporary in both flavour and design. Clean, vibrant, and easy to approach, it reflects a new generation of aperitivo that is less about formality and more about inclusivity and enjoyment.

Why It Matters

Iessi represents the evolution of aperitivo culture. It shows how a deeply established ritual can be adapted without losing its essence. For Altered State, it highlights the growing space for non alcoholic drinks that are not substitutes, but fully realised in their own right.