Altered State Drinks

At its core, Fire & 5th is not about replacing alcohol, it is about replacing the feeling of it. Built as an aperitivo style, non alcoholic range, the brand focuses on heat, intensity, and stimulation, delivering bold flavour and a physical sensation that keeps you connected to the moment.

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Built Around Heat and Energy

Fire & 5th is defined by its signature hit, a layered combination of chilli, citrus, spice, and botanicals designed to awaken the palate. Ingredients like blood orange, ginger, lapsang tea, ginseng, and guarana create a drink that is warming, complex, and energising. It is not about mimicking spirits, it is about delivering the buzz, the lift, and the presence that people associate with them.

A Range, Not a Replica

The brand has evolved into a tight, distinctive range. From the original Chilli & Blood Orange to newer expressions like Mint, Cardamom & Blackberry and Rhubarb & Grapefruit, each product explores a different angle of flavour and stimulation. Together, they build something entirely their own, sitting closer to aperitivo or functional drinks than traditional alcohol alternatives.

Designed for Social Momentum

Fire & 5th is made for high energy, social occasions. Served long with ginger ale or soda, it behaves like a proper drink, not a substitute. The focus is on inclusion, giving people who are not drinking alcohol something that still feels adult, expressive, and part of the occasion.

Irish, But Forward Looking

Made in Ireland using natural fruit and botanical extracts, the brand carries a strong sense of place while pushing into new territory. It reflects a new wave of Irish drinks brands that are less about tradition and more about innovation, flavour, and cultural relevance.

Stimulation as a Category

Everything about Fire & 5th is built around stimulation. Heat from chilli, lift from botanicals, sharpness from citrus. It creates a drink that feels active, engaging, and slightly provocative, designed for a generation that wants more from what they drink.

Why It Matters for Altered State

Fire & 5th represents a shift away from imitation in the no and low space. It shows that the most interesting brands are not trying to copy alcohol, but to replace its role entirely. For Altered State, it is a clear example of how to build a new category by focusing on experience, energy, and feeling, rather than format.